雄不二系列酒产品 Xiong Bu Er Liquor Products

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雄不二系列酒产品

Xiong Bu Er Liquor Products

雄不二是一个非常年轻的酒类品牌，恪守酒法且敢于创新，立志于给年轻人提供高品质的酒产品和高级的用户体验。“英雄韶华，独一无二”是品牌的座右铭，充分体验了爱酒青年的情怀及精神追求。

Xiong Bu Er is a very young liquor brand, abides by the industry rules and dares to innovate, determines to provide young people with high-quality liquor products and advanced user experience. “Yingxiong shaohua, Duyi wuer (The best time of young spirts is special and unique and a person can never have it twice in his life)” is the motto of the brand, which shows the young liquor lovers’ spiritual pursuit.

设计指导 / 罗昊祯
设计/ 罗昊祯林鹤
3D建模 / 马景伟罗昊祯
效果图 / 罗昊祯林鹤

我们为雄不二提供了品牌设计方案，基于强有力的粗黑体汉字框架，等粗地书写出“雄不二”三字，豪气、直爽。同时为字体增加了笔画倾斜收尾、上翘锐角的细节，讲究、规矩。

We have provided logo design for Xiong Bu Er, based on a strong bold Chinese character frame, and wrote the three characters "Xiong Bu Er" in the same heavy weight, which are heroic and forthright. At the same time, the details of the slanting strokes and the sharp angles of the strokes are added to the font, which are exquisite and decent.

这次设计的产品是礼盒装小酒产品，礼盒内每瓶的容量很小，仅为50ml。我们根据中国文化中“英雄当顶天立地，天地乃方圆之间”的概念设计了瓶体造型，其底部为方形顶部为圆形，方圆之间过渡形成瓶体轮廓。为了尽可能的让如此小的一个瓶子在手中把玩的触感尽可能丰富，我们将品牌座右铭“英雄韶华，独一无二”八个字以浮雕的形式刻在了瓶体上端。这样的设计会贯穿品牌未来的全部产品线，成为品牌强有力的识别。瓶身颜色会根据酒种类的不同而变化，经典款高粱酒我们选择了低调高冷的黑色，时尚百搭，同时气质感十足。

礼盒是简单的扣盖加柜门的结构，通体纯色除了品牌标志外没有其他的装饰，在消费者打开盒体后会看到一幅与产品有关的摄影作品，惊喜非常。

The product this time is small liquor product in a gift box. The volume of each bottle in the gift box is very small, only 50ml. We designed the bottle shape according to the concept of "heroes stand on top of the world, and the world is between the square and the circle" in Chinese culture. The bottom of the bottle is square and the top is round. The transition between square and round forms the outline of the bottle. In order to make the touch of such a small bottle in hands as rich as possible, we engraved the eight characters of the brand motto on the upper end of the bottle body. This design will carry on through all the brand's future product lines and become a strong brand recognition. The color of the bottle will change according to the type of liquor. For the classic sorghum liquor, we choose a low-key and high-cool black, which is versatile and stylish.

The gift box structures are simple buckle cover and cabinet door. The whole solid color has no decoration other than the brand logo. While the consumer opened the box, they will see a product-related photographic work.

雄不二经典高粱酒

The Classic Sorghum Liquor